Core business

Royal Philips Electronics of the Netherlands is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 125,500 employees in more than 60 countries worldwide. Philips Applied Technologies is part of Royal Philips Electronics and supports Philips, its partners and suppliers as well as a selected number of companies outside Philips by applying technologies.

Mission Statement

In a world in which technology increasingly touches every aspect of daily life, Philips wants to bring ’sense & simplicity’ to consumers with advanced, easy to use products that are designed specifically to meet their needs, wherever in the world they may be.

Kind of products

Philips provides technology and the development of new products and applications in the areas of healthcare, lifestyle and technology.The company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. 80,000 registered patents illustrate the innovative nature of the company.

Relation to design for usability

One of Philips’ competence areas is Human Centered Solutions. Philips Applied Technologies provides solutions, concepts and designs, to improve usability of complex products as well as consultancy to improve product innovation processes to ensure that the right tools are used to create products that fit the user’s expectations, and the right market feedback systems are installed to close the learning loops with the actual users

Contact person

Jaring Boersma
Innovation Consultant, Industry Consulting
Philips Applied Techologies
Prof. Holstlaan 2
High Tech Campus Building 5.425
5656 AE Eindhoven
The Netherlands
P +31 (0)40 27 40949
M +31 (0)6 12964839
F +31 (0)40 27 42828
jaring.boersma@philips.com

Usability starts with the choice of a concept.