2010: Product Impact

Symposium 2010 – Product Impact 
 

  

 

 

 

 

 

The central theme of the symposium on World Usability Day 2010 was ’Product Impact’. This symposium aimed at exchanging and building scientific knowledge and tools about product impact and sharing knowledge and tools with the 130 participants.

In the morning lectures four speakers talked about the theory, ethics, and design of behaviour influencing technologies. In the afternoon workshops participants learned about tools and participated in interactive sessions about guiding and changing user behaviour by design. The afternoon concluded with a panel discussion about the possibilities, but also the practical and ethical problems concerning the integration of product impact in design. The video recordings of this symposium can still be viewed.

Lectures

  • Mediation theory and design (Peter-Paul Verbeek – University of Twente) video
  • Design for social behaviour (Nynke Tromp – Delft University of Technology) video
  • On the Design with intent toolkit (Dan Lockton – Brunel University London, UK) video
  • Product impact in the design of the ‘OV-chipkaart (Steven Dorrestijn – University of Twente) video

Workshops

Discussion panel

The afternoon concluded with a discussion about the possibilities, but also the practical and ethical problems concerning the integration of product impact in design. Next to some of the speakers of the day the panel consisted of prof.dr. Peter Paul Verbeel, prof. dr. Paul Hekkert, prof.dr.ir. Wim Poelman and prof.dr. Timo de Rijk. Video panel discussion.