On November 11, 2010 - World Usability Day 2010 - our 2nd Design for Usability Symposium took place, this time at the university of Twente. At this symposium about ’Product Impact’, 130 participants attended the morning lectures, afternoon workshops and panel discussion.
The Product impact symposium aims at exchanging and building scientific knowledge about product impact and sharing knowledge and tools with designers and industrial partners.
The video recordings of the day were made and can be viewed by clicking on the ‘video’links underneath. Also the presentations of the speakers are available.
Lectures
In the morning programme there were lectures about the theory, ethics, and design of behaviour influencing technologies.
- ‘Mediation theory and design’ by prof. dr. ir. Peter-Paul Verbeek (University of Twente) video
- ‘Design for social behaviour’ by ir. Nynke Tromp (Delft University of Technology) video
- ‘On the Design with intent toolkit’ by Dan Lockton MPhil (Brunel University London, UK) video
- ‘Product impact in the design of the ‘OV-chipkaart’‘ by drs. Steven Dorrestijn (University of Twente) video
Abstracts can be found on the lectures page.
Workshops
The afternoon programme consisted of three workshop in which participants learned about tools and participated in interactive sessions about guiding and changing user behaviour by design.
- Workshop by prof. dr. ir. Peter-Paul Verbeek & drs. Steven Dorrestijn video ‘Redesign’ (intro) - video ’Redesign’ (results) – video ‘Ethics’
- Workshop by Dan Lockton MPhil
- Workshop by prof. dr. Paul Hekkert & ir. Nynke Tromp
Panel discussion
The afternoon concluded with a discussion about the possibilities, but also the practical and ethical problems concerning the integration of product impact in design. Next to some of the speakers of the day the panel consisted of prof.dr. Paul Hekkert, prof.dr.ir. Wim Poelman and prof.dr. Timo de Rijk. Video panel discussion.
What is product impact?
Products often have unexpected effects on users, changing their routines, needs and attitudes. The symposium is about how products guide and change user behaviour. Click here for examples and more information on Product Impact.
World Usability Day
World Usability Day was founded in 2005 as an initiative of the Usability Professionals’ Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in over 43 countries around the world. On this day, professionals in the field engage in discussion on the tools and issues central to excellent usability research, development and practice. A second aim of the day is to raise the general public’s awareness.